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This may actually be one of the trickiest parts of simplifying your auto data because you have to consider the products you're using today, as well as the updates that will occur in the future. Manage your product data you say? Easier said than done. From there you’re guided to whether the product will fit your automobile. You simply put in the year, make, model, and engine. Once, you click on the product, you then get taken to a screen that allows you to put your car information in. Here's an excellent example of how Auto Zone seamlessly helps the customer understand the relationship between the big component (your vehicle) and a small component (the filter).įirst, they let you know at the beginning of the search that the filter is "vehicle specific" by putting it in green and outlining it. If you sell air filters, you’ll want to have an understanding of universal products, as well what is specially manufactured to fit certain makes and models of cars. When it comes to auto data, the more you figure out what works together and why it works together, the better you'll be able to link your products in a way that makes sense to the customer. #1: Understand the relationship between each product. Now let’s look at a few steps to simplify auto data, so you’ll be ready to plug in the information to the product builder that’s right for you.
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Typically, it is a fairly painless process. When it comes to integrating complex auto data into your store, you may need a few extra plugins to smooth out the rough edges. Now, in this example the customer is simply adding the requested product data manually. Our e-commerce platform has a product builder that you can use depending on your needs. This means that you need to have an easy to navigate system in place for your e-commerce customers. However, if you focus on selling braking systems, the make/model and year will be crucial for ensuring that your customers are getting the right product. Powertrain and chassis (systems like braking and exhaust)ĭepending on what you sell in your automotive niche, you don’t need to factor in every element of a vehicle (for some niches you’ll have to factor in much more).
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When you break down your complex auto data, you’ll find yourself with a hefty list of variables to take into consideration. You get measurements, product attributes, and other specs to ensure you're matching the right vehicle to parts and accessories that fit. Core product data gives you the roadmap to guide your customers towards conversion. Providing your customers with every essential detail will ensure they have the confidence to complete the sale. After all, repeat customers give great referrals. You want - nay need - your clients to have current and accurately fitted parts, so you stay a reliable and trustworthy source. And that data must be managed accordingly and applied immediately. It means continual updates and product information coming in at a rapid speed. What does this mean to the e-commerce store owner? Most industries that pertain to a motor such as vehicles, kitchen appliances, and lawn care equipment, are evolving at a rapid pace because of technology. If you’ve ever felt overwhelmed by the amount of complex automotive data these days – you’re not alone. In the second post for our Big Data series, we're going to break down complex auto data and simplify the steps to make it work for your website. And it’s up to you to untangle the information, so it’s easy for your customers to locate what they want. But if you’ve ever had the chance to go behind the scenes and build your own store, then you know that auto data gets intricate and interlaced. When it comes to complex auto data, the best e-commerce stores create a seamless experience – and they make it look simple.